Experience

Discovery Representative, Marketing
Tampa, FL
May 2025 – Present

  • Designed and optimized UX/UI for partner websites within TD SYNNEX’s internal eCommerce platform, improving usability and aligning with partner branding.
  • Built and maintained Apple Microsite landing pages for 75+ partners at risk of deactivation, ensuring strict Apple brand compliance and improved performance across the MyShop platform.
  • Partnered closely with marketing and enablement teams to streamline execution, deliver engaging content, and elevate digital reseller experiences.
  • Contributed to the SEE Thought Leadership channel, generating over 5.4 million impressions and 62 leads in 90 days by curating and uploading high-impact marketing content.

Director of Website, Communications
Tampa, FL
Sept 2024 – May 2025

  • Led teams of content creators, designers, and developers, fostering collaboration and ensuring the website met high standards for both functionality and user experience.
  • Managed and updated the website consistently to align with AMA’s branding and objectives, implementing regular updates that kept the site current, engaging, and aligned with our mission.
  • Created and maintained a content calendar to strategically schedule and organize posts, ensuring timely and relevant updates that catered to the interests of AMA members and site visitors.
  • Collaborated with design and tech teams to enhance the website’s visual appeal and technical performance, ensuring smooth user navigation and compatibility across devices.
  • Analyzed SEO performance by monitoring keyword rankings, traffic trends, and search engine data, identifying opportunities to optimize content and improve organic search visibility.

Social Media, Agency
Tampa, FL
Sept 2024 – May 2025

  • Social Media Strategy Development: Assist in crafting and executing social media strategies to promote the agency’s services and client projects.
  • Content Creation: Design and schedule engaging content across various social media platforms, including posts, stories, and ads, to build brand awareness and drive engagement.
  • Client Campaigns: Collaborate with team members to develop and manage social media campaigns for clients, ensuring alignment with their brand goals and target audience.
  • Analytics and Reporting: Monitor social media performance, analyze key metrics, and generate reports to assess the effectiveness of campaigns and suggest improvements.
  • Trend Analysis: Stay updated on social media trends, platform updates, and emerging digital marketing tools to keep the agency’s strategies innovative and competitive.
  • Community Management: Engage with followers, respond to comments, and build an online community for both the agency and its clients.

Marketing Intern, Paid Media
Boston, MA
June 2023 – Aug 2023

  • Created and presented a Bloom-U™ media recommendation plan to market the use of the app on college campuses.  This included working with the internal marketing and data analytics teams and the external marketing agency. 
  • Created an Ads landing zone ecosystem in Mural™ to demonstrate how Fidelity’s ads connected to customers.
  • Researched upfronts and newfronts for major companies and relayed findings to our marketing team during daily meetings
  • Participated in the bi-annual reviews with major social media platforms (i.e., Snapchat, Meta, Reddit, Pinterest) and potential partnerships (i.e., Overtime, NBA, etc.) to learn about the common marketing approaches in a major company. Learned how to build presentations and present findings in a way that allowed the team to find

Sales Associate
Brighton, MA
June 2022 – Aug 2022
June 2024 – Aug 2024

  • Utilized extensive product knowledge to assist customers in selecting appropriate footwear, ensuring a high level of customer satisfaction and repeat business.
  • Implemented effective sales strategies to meet individual and store-wide sales goals, including upselling and cross-selling techniques.
  • Organized a visually appealing sales floor by arranging merchandise according to company standards, leading to increased customer engagement and higher sales conversion rates.
  • Trained new sales associates on store procedures, customer service techniques, and product knowledge to ensure a cohesive team and a consistent customer experience. Assisted in executing promotional events and sales initiatives, contributing to a successful increase in in-store traffic and overall sales performance

Customer Associate Arlington, MA
June 2020 – Aug 2021

  • Delivered exceptional customer service by actively engaging with customers, understanding their needs, and assisting them in locating and purchasing items, fostering a positive shopping experience.
  • Organized and maintained store layout by stocking, facing, and arranging merchandise to create an inviting and well-structured environment that promoted future sales.
  • Handled day-to-day store operations, including opening and closing procedures, cashiering, and balancing registers to support smooth and efficient store management.
  • Supported inventory control by monitoring stock levels, addressing discrepancies, and coordinating restocking efforts to ensure popular items were consistently available.
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