The University of Tampa
I chose the University of Tampa not only for its beautiful weather but also to step out of my comfort zone after being in Boston my whole life.
The opportunity to experience a new environment while pursuing my academic and professional goals was a key factor in my decision. UTampa’s marketing program aligns perfectly with my interests in digital marketing, analytics, and strategy, offering a curriculum that combines both theory and hands-on experience.
The real-world internships and industry connections available through the university provide invaluable opportunities to develop the skills needed to create impactful marketing campaigns. Additionally, its downtown location offers excellent networking possibilities with local businesses and professionals, helping me expand my career opportunities.
The emphasis on leadership, creativity, and collaboration resonates with my personal growth goals, making UTampa an ideal place for me to thrive academically and professionally while preparing to make a meaningful impact in the marketing field.
Relevant Classwork
Digital Marketing
This course helped me understand the fundamentals of digital marketing, including SEM, SEO, social media marketing, and inbound/outbound strategies. I gained hands-on experience by building my own website using WordPress. Additionally, the course deepened my understanding of how to create and optimize digital campaigns and gave me insight into data analysis to measure their effectiveness.
Marketing Research
In this course, I learned how to create a market research report and presentation based on a marketing problem. I created and conducted a survey, then used Excel and data analysis to gather and interpret the results, drawing conclusions that addressed the research problem. This hands-on experience helped me understand the process of analyzing data to make informed marketing decisions.
Branding & Promotions
I learned the fundamentals of integrated marketing communications and branding strategies. I developed an IMC campaign by applying creative strategies, setting objectives, and selecting the right tools to address promotional problems. This process helped me tap into my creative side for writing STP and creative briefs. I also gained the skills to measure the effectiveness of a promotional program and present an IMC plan in both written and oral formats.
Student Organizations
The American Marketing Association (AMA) is a professional association for marketers in the United States. AMA focuses on advancing marketing professional and promoting best practices in marketing. I am a member of the University of Tampa Chapter. The University of Tampa chapter is student-led chapter and provides students with networking opportunities with Marketing professionals and opportunities to gain exclusive internships.
